Moving Beyond Checking Boxes: Employee Engagement Ideas

October 15th, 2024 – By Andrew Hibschman, VP of Customer Success with SkillCycle

Many organizations introduce performance management systems with the best intentions to set clear expectations and track employee progress. They develop employee engagement ideas to keep teams connected, but rarely connect them to performance goals.

However, the risk is that these systems often foster compliance rather than genuine commitment. Employees may check the boxes and meet the basic requirements, but compliance alone doesn’t lead to growth, innovation, or engagement. 

Engagement affects how your team members feel as well as your company’s bottom line. Actively disengaged employees represent about $1.9 trillion in lost productivity in the U.S., according to Gallup.

Leaders can influence success by ensuring employees are not just following the rules, but also investing in achieving their goals and improving their performance. To do this, organizations must create strategies that go beyond measurement and encourage meaningful participation.

To understand why some employment engagement ideas work better than others, let’s explore:

  • Employee engagement ideas that build employee commitment
  • How to increase employee engagement through shared goal setting
  • Rewarding employee commitment to performance goals
  • Sustaining employee engagement over time

 

Employee engagement ideas that build employee commitment

Companies must start with a fundamental shift in how they approach performance management systems to foster genuine employee engagement beyond simple compliance. The key is recognizing that you should design these systems for employees first and the organization second. 

Many companies make the mistake of treating performance management as a box-ticking exercise, where employees comply because they have to rather than because they’re genuinely investing in the process. The goal should be to help team members understand why the system exists, what they can gain from it, and how it will benefit their personal development — not just how it serves the company.

Engagement strategies should involve clear communication about how the performance system impacts employees’ growth. This means moving beyond just providing a rating or promotion decision and instead focusing on how the feedback from the system can guide an employee’s development. 

When team members see how the process helps them grow in their role and understand the long-term benefits of improving their skills, they are much more likely to commit to it. When they do, you’ll likely see impacts on performance and through responses collected via employee feedback surveys.

The process should be transparent, showing employees the outcomes and the reasoning behind those outcomes, empowering them to engage in a meaningful conversation about their performance. The key is to create a feedback loop where employees feel they are active participants in their development, not just subjects of evaluation.

 

How to increase employee engagement through shared goal setting

Employee involvement in goal-setting is crucial for fostering a sense of ownership and accountability. 

According to research from McKinsey, these efforts are also vital to keeping company profitability on track, with higher levels of engagement predicted to help organizations recoup up to $56 million annually.

While senior leadership typically sets high-level goals in a top-down approach, involving employees in aligning with these objectives can create a stronger connection to the company vision. Handing down static goals without discussion often leaves employees feeling disconnected and unmotivated to engage meaningfully.

Organizations can create a more successful dynamic by encouraging managers to involve their teams in reviewing and refining how everyone will contribute to goals. After setting high-level goals, managers can ask teams for feedback on feasibility, potential challenges, and contributions. 

This collaborative process helps employees feel their input matters, fostering a sense of ownership. Even if leadership must maintain certain non-negotiable targets, engaging team members in this way can still drive commitment by connecting individual roles to the broader organizational goals.

 

Rewarding employee commitment to performance goals

Have you distinguished between recognizing employee commitment to performance goals and offering raises or merit increases? Many employees see raises as an expected part of their job, especially with inflation or cost-of-living adjustments, rather than a reward for their commitment. 

Try going beyond financial incentives to consider employee engagement ideas that recognize their efforts by offering meaningful, personalized rewards that contribute to growth and development. An employee engagement platform can help fuel your ability to reach all team members at a consistent pace.

For example, offering ongoing coaching, skill development opportunities, or public recognition aligned with company values will demonstrate that you value employee contributions beyond mere compliance. These non-monetary forms of recognition help employees feel seen, supported, and connected to the company’s success. 

Measuring how staff respond to these initiatives through employee engagement surveys can help you learn which approaches are most meaningful. Just be prepared to receive and act on survey feedback if you conduct them.

When you tie recognition to personal growth and align it with the organization’s goals, these interactions foster deeper commitment and engagement. Employees can see how their efforts contribute directly to both their success and that of the company.

 

Sustaining employee engagement over time

Engagement is not static. It’s dynamic and fluctuates over time. Traditional recognition methods, like shout-outs or occasional rewards, often fail to provide sustained motivation. Instead, leaders should focus on continuous, meaningful development opportunities, such as coaching and personalized support, to keep employees engaged.

High performers may initially feel valued through promotions or special programs, but engagement can drop once these opportunities end. Maintaining ongoing development and support can help prevent these employees from feeling neglected. 

Similarly, those employees who meet expectations but don’t receive special attention also need support to feel valued and to stay engaged. Offering continuous development and creating channels for self-advocacy can help them feel more invested in the organization’s goals.

Sustained, personalized development ensures team members feel valued and connected to their work, reducing the risk of disengagement over time. Involving employees in goal-setting and reinforcing their importance throughout the year helps maintain engagement, even when performance expectations come from above. 

SkillCycle’s employee engagement platform can help you build a motivated team that consistently delivers high performance. Schedule a demo to learn more.